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It's Our Thing
300 Years of Irish Brands

IT'S OUR THING
300 Years of Irish Brands

Published by Lulu.com, 'It's Our Thing,' is Michael Maguire's stunning review of Irish brands during the last three centuries and more. He is not only a prominent marketing analyst, but also a popular columnist and business commentator. His accessible and compelling writing style takes the reader on an exciting journey of discovery as he traces the evolution of Irish brands through the eyes of those who created them and nurtured them, and discusses how these brands engage with us, and we with them.

In so doing, the author projects a chronological history of Ireland through its brand heritage, and along the way presents the full creative scope and range of brands old and new, expired and inspired. Heavily illustrated throughout, 'It's Our Thing' is a unique portrayal of Ireland, its people, society and its progress through time. This is not only a 'must read' book for all business practitioners and those with an interest in brands and branding, but you will enjoy a thoroughly entertaining, engaging and informative experience in doing so. 420 pages on A4 size with some 900 illustrations, it's a big book too.

To Reserve Copies

To purchase SINGLE COPIES of 'It's Our Thing,' simply click the orange 'Order Your Copy Now' tab to take you to the publisher's website. If you are interested in obtaining MULTIPLE COPIES as gifts for customers, colleagues or friends, please click the lower 'Reserve Your Multiple Copies' tab which will activate an email to the author, who will be happy to contact you.