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YOUR INSIDETRACK AUTHORS
Professor Mark Durkin
A regular contributor to InsideTrack, Professor Mark Durkin is Director of Student Marketing at The University of Ulster
He has stated that the most important part of his current management role is ‘to reinforce a growing appreciation
in the Northern Ireland business community that the best research and education in entrepreneurial marketing within
Europe is on your doorstep at Ulster’.
A Fellow and former Northern Ireland Chair of The Chartered Institute of Marketing, his research interests are in the
area of E-marketing and he has published extensively on various aspects of financial services marketing.
He holds a doctorate from Loughborough University Business School. Prior to joining the University he worked for 10 years
with Bank of Ireland, most latterly as Group Communications Executive for Northern Ireland.
You may contact Mark Durkin at:
mg.durkin@ulster.ac.uk
© Quintus Management (2009)
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