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YOUR INSIDETRACK AUTHORS
Professor David Carson
David Carson is Emeritus Professor of Marketing at the University of Ulster.
A widely published marketing expert with over 40 years international experience in marketing education, research and
consultancy, David has extensive knowledge of modern marketing management and marketing communication. Former Chair of
The Chartered Institute of Marketing (CIM) Academy of Marketing, and President of The Chartered Institute of Marketing, Ireland,
he is past Editor of the prestigious European Journal of
Marketing and has consulted widely to European businesses on various aspects of strategic marketing, research and
business modelling.
You may contact David Carson at:
D.Crues@ulster.ac.uk
© Quintus Management (2010)
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